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What Every Wedding Pro Should Know About Persuasive Writing | Brass Tacks

What Every Wedding Pro Should Know About Persuasive Writing (And 5 Non-Smarmy Tips to Make Your Site More Appealing to Your Dream Couples)

Sharing a  little secret here: I am also guilty of trawling the internet looking for a “quick fix” freebie to solve my latest business angst. It’s hard to resist that siren call, we’re all susceptible to a really well written headline or Facebook ad and it can feel really frustrating when you just can’t seem to…

5 SEO Writing Hacks for Your Wedding Business in 2018

5 SEO Writing Hacks for Your Wedding Business in 2018

Search engine optimization (SEO) will help engaged couples find your wedding business online. But just putting “Oregon Wedding Photographer” in all your image titles just doesn’t cut it anymore. If you’re wondering how to improve SEO for your wedding business, here are five 2018 SEO best-practices to improve your search ranking with Google. Use a…

What is Copywriting for Wedding Businesses? | Brass Tacks

What is copywriting? How can it help my wedding business?

Raise your hand if you’re not quite sure what a copywriter does. Or what copywriting is. Okay that’s…most people. To be honest, when I first started my marketing career and my boss asked for a little “copy” for a big-name client – I also stared back at him blankly. What can I say? I was…

Should you write your about page in the 3rd person? | Brass Tacks

Should you write your about page in the third person?

  Should you write your about page in the third person? It’s a little question with a big impact on your business. And lots of creatives struggle with this one.  The answer, predictably, is no and yes. Read on to answer some questions about your business and see what style is right for you..

A easy trick for a 5-minue first draft | Brass Tacks

No time to blog? An easy trick to a 5-minute first draft

Ever have that feeling where you sit down to blog and think, “I have to write something useful that will get all the likes, and help me be on Google and stuff.” and “I hate writing and everyone says I have to have amazing content and my content doesn’t feel amazing and waaahh.” Worry not…