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Writing for Customers 101: How to say “NO” when friends & family want a discount

At the intersection of “most likely to ask for a discount” and “hardest to turn down” are your friends and family as a small business owner. In this post I give you a templates for saying “no” to friends and family in a way that stops the drama, and makes you (and them) feel good.

Writing for Customers 101: Avoiding Bad Customers | Brass Tacks

Writing For Customers 101: Avoiding Bad Customers

Ever had a terrible customer? One that made you feel mistreated, taken advantage of or completely unappreciated. Read on to learn why some customers switch to the dark side and what you can do about it. 

Should you write your about page in the 3rd person? | Brass Tacks

Should you write your about page in the third person?

  Should you write your about page in the third person? It’s a little question with a big impact on your business. And lots of creatives struggle with this one.  The answer, predictably, is no and yes. Read on to answer some questions about your business and see what style is right for you..

A easy trick for a 5-minue first draft | Brass Tacks

No time to blog? An easy trick to a 5-minute first draft

Ever have that feeling where you sit down to blog and think, “I have to write something useful that will get all the likes, and help me be on Google and stuff.” and “I hate writing and everyone says I have to have amazing content and my content doesn’t feel amazing and waaahh.” Worry not…